On this episode of Creative Space, we have the pleasure of speaking with writer, director, comedian, and my absolute favorite person to follow on social media—Sam Jones. She’s written and directed branded spots for I Can’t Believe It’s Not Butter, Under Armour, Dollar Beard Club, Cricket Wireless, Pepsi, Samsung, Coca Cola and many more. Sam is currently a Creative Director at Paramount, writing spots across networks like Comedy Central, MTV, and VH1.
She’s also the star of the hilarious comedy series, At Home with Sam Jones, which she produces with long-time collaborator Mathew Brian Makar.
There’s so much to take in on this episode, but one particularly interesting theme Sam brought up was the idea of creative resistance and how we can waltz with it to avoid putting off our own creative projects.
For more on Sam Jones, visit: therealsamjones.com and follow her on social media at @therealsamjones.
Also, be sure to check out the spot she just did for Wendy’s starring Matt Cutshall.
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SHOW NOTES:
0:00—Introduction
1:11—Put a little LOL in your heart
2:00—What is creative resistance
5:00—Sam’s childhood and early influences
6:43—Sleepaway camp and Doritos
10:00—Sam’s first creative pursuit
11:30—Making art with her best friends
15:15—The difference between a sellout and a “soul out”
17:50—The journey from Libra Leather to becoming the “Brand-Aid”
20:38—A man who never took a chance never had a chance
21:00—From Julie Maclowe to getting Revlon as a client independently
24:30—What is creativity?
27:00—Climb through the window and open your own door
30:00—Yetta the Sasquatch and her upcoming short film
35:56—How Sam wants to change advertising
39:35—What Sam wish she knew 5 years ago
44:00—Sam’s creative process
51:00—How our subconscious picks up everything
53:20—Sam’s gratitude practices
56:05—What drives Sam to create
58:00—What’s next for Sam